Research in Motion has come into a bit of Twitter trouble with their Bold campaign. The campaign started towards ...
Research in Motion has come into a bit of Twitter trouble with their Bold campaign. The campaign started towards the end of last year, where RIM asked Twitter users to state their "Bold New Years' Resolutions" adding the #BeBold hashtags to their tweets. They even advertised to users to do this on the Times Square billboard on New Years' Eve. According to Mashable, RIM claimed that they received more than 35,000 'appropriate' responses to their billboard ad. RIM then released an infographic to relay the different types of New Year's Resolution responses they received and as a bonus, added superheroes to the infographic. Each superhero represented a particular 'class' of resolutions.
