Reports reveal that Facebook 'Likes' give brands mixed signals

A study put together by eMarketer, after looking at data from eVoc Insights and the Chief Marking Officers (CMO) Council has thrown up some interesting results, which is proving to be an eye-opener, of sorts for brands with budding Facebook pages. Most of us, during our lazy Facebook browsing sessions come across interesting pages of several brands, showcasing several products and more often than not we hit the Like button, without sometimes necessarily meaning that we have an affinity for the brand. This study has revealed that ‘this’ has been giving brand owners mixed signals about brand loyalty.

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