Panasonic launches Eluga A3 and A3 Pro; plans 9 more devices in 45 days
Panasonic Eluga A3 and Eluga A3 Pro are priced at Rs 11,290 and Rs 12,790, respectively.
Japanese electronics giant Panasonic has announced its plans to launch 11 smartphones in the country over next 45 days. The company has set the ball in motion by launching two phones on Wednesday, namely Panasonic Eluga A3 and A3 Pro priced at Rs 11,290 and Rs 12,790 respectively.
The company also unveiled its latest brand campaign– ‘So Much To Do’ for the new Eluga product series, allowing the user to do so much. Panasonic Eluga A3 and Eluga A3 Pro equipped with ARBO – the virtual assistant are priced at Rs 11,290 and Rs 12,790 respectively.
The devices are power-driven by 1.25 GHz, MTK 6737 Quad –core (Eluga A3) and 1.3GHz, MTK6753 Octa-core processor (Eluga A3 Pro). The 4G VoLTE enabled smartphones provide additional security to the user with a front fingerprint sensor and house a 3GB RAM. Both phones run Android 7.0 Nougat OS.
In order to tap into the India, the fastest growing smartphone market, Panasonic as been taking some tough steps over the past few months.
In April, the company took over from its distribution partner to foray into the mobile business independently. In the process it also hired about 400 sales people and 150 employees for its R&D divisions for its mobility division.
The company has stated that the two launches are just the tip of the iceberg and that the company is all set to make bigger launches by the year end. The company is targeting to launch premium phones costing northwards of Rs 20,000.
Having said this, the company has denied it is looking to gain market share. Speaking to Business Insider, Pankaj Rana, Business Head, Mobility Division, Panasonic India said, “Market is tough, but our objective to be in this business is not gain market share or create huge turnover or huge volume, we want to be in the hands of young customer of India. Our strategy to enter into the mobile phone business is to create big synergy for brand Panasonic in the Indian market.”Not just Panasonic, but many foreign players like OnePlus, Xiaomi, Moto have invested heavily into Indian smartphone market over the last two years in their ordeal to have better penetration than the other.