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Feb 02, 2013, 11.35 AM IST | Source: Tech2.com

Nvidia having hard time getting companies to adopt Tegra 4

Nvidia seems to be having trouble with getting companies to adopt the Tegra 4 processor. According to a report by DigiTimes, Toshiba has so far been the first

Nvidia seems to be having trouble getting companies to adopt the Tegra 4 processor. According to a report by DigiTimes, Toshiba has so far been the first smartphone and tablet maker that has adopted the processor, which implies that Nvidia has been struggling to compete with chips made by Qualcomm, MediaTek and IC design houses.Asus and Acer, two of the bigger tablet makers in the world, have not yet decided to place orders for Nvidia’s chip. This may be because their focus has shifted from high-end 10-inch tablets to entry-level 7-inch ones. For Asus’ smartphones, it is likely that the company will continue its relationship with Qualcomm and leave Nvidia’s Tegra 4 as a backup option. Nvidia is considering on reducing the price of the Tegra 3 so that the company can attract entry-level tablet makers. However, Digitimes sources point out that Tegra 3’s price will be too high even after the cut, compared to chips from MediaTek and China-based IC design houses.

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