Nikon has expanded its Coolpix line-up with new cameras. The point-and -shoot cameras have automatic features and are aimed towards making photography more accessible. The cameras feature high-definition video recording and automatic capture and are available in different colours. Alongside the camera, Nikon has launched a new ad campaign, dubbed "Simply Wow".Speaking at the launch, Hiroshi Takashina, Managing Director, Nikon India, said, “Nikon, once again brings excitement to camera industry by rolling out new products and a new campaign which strives to make a strong connect with the consumers. With this launch, Nikon reiterates its commitment to offer products with stylish designs, vibrant colours that are equipped with easy functionality to capture precious moments of life. We really wanted to show consumers what is possible with the new Coolpix series and emphasize the outstanding picture quality it can deliver. We recognize that today’s consumer is looking for technological superiority and it is showcased through the new Coolpix range.”The launch consists of 17 new cameras with 69 colour variants along with Coolpix A. Coolpix A is the first compact digital camera in the line-up to be equipped with a DX-format CMOS sensor. The company claims that its capabilities are comparable to those of a digital SLR camera. It is equipped with an exclusively designed wide-angle 18.5 mm, f/2.8 fixed focal length NIKKOR lens.
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