The partnership will see MSN as the exclusive online worldwide destination for Control Room's live music programming, via live and on-demand streaming. Officially launching in the UK on 2 October, the agreement means that nearly 465 million visitors to MSN worldwide, including millions of fans in India will have access to an exclusive performance from John Legend a singer, songwriter and pianist, a MSN statement said.
The partnership will further allow visitors to MSN Video ongoing access to live concerts from the most popular, top-selling musical artists.
"With the video content market surging as it has been in the last year since Live 8, we have proven that there is a robust market for a company like ours to change the way live entertainment is consumed, now and in the future," said Kevin Wall, CEO of Control Room, adding "with MSN, we have found a global partner that sees the value and profit in providing our rich and cutting-edge live entertainment content to its consumers worldwide."
Greg Nelson, general manager for the MSN Network, said, "With this collaboration, artists now have an extremely valuable, cohesive, global marketing and promotion avenue to reach and connect with fans worldwide, while in turn it creates another key access point for consumers to get high-quality content from the musicians they love."
With this agreement in place, MSN and Control Room will embark upon a deep, exclusive content collaboration, combining Control Room's expertise in creating and delivering live music events for cross-media distribution with the feature-rich video programming of MSN and its global reach and branded entertainment appeal to advertisers.
will further allow visitors to MSN Video ongoing access to live 
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