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Gravity defying stunts and celebrity brand ambassadors, the XBox 360 has definitely arrived in India. With the mandatory 'blink and you'll miss him' appearance by one of their brand ambassodors, actor Akshay Kumar, microsoft launched their much awaited gaming console.
And that's not all that they launched. Microsoft has also announced their special XBox 360 game that was designed keeping India in mind, via their second brand ambassador, cricketer Yuvraj Singh.
"Catch the special game, Yuvraj Singh Cricket 2007, all set to hit your stores soon," said Yuvraj Singh.
With a price tag of more than Rs 20,000 for the core system and more than Rs 24,000 for the XBox 360 system, it's a bit steep for something that one could play games on, but a wireless controller and a game like project Gotham Racing might convince some people to think otherwise.
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Today's Special Column
with Ashok Gulati
International Food Policy Research Institute , Director in Asia


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