Ever wondered what happens to products that are returned due to negligible defects? Or the ones returned because they developed minor faults soon after purchase? These products make their way back to the manufacturer and end up languishing in the warehouse. Hitendra Chaturvedi, an engineer from IIT Roorkee, sensed an opportunity here and launched GreenDust – a reverse logistics firm to manage the return processes. GreenDust collects such products from the manufacturer, repairs the flaws and then offers them to the customers at reasonable prices, as factory seconds.
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