iTunes is by default the best digital music marketplace in India

There’s no doubt in my mind that iTunes will change the way we in India buy, sell and listen to music. Apple’s desktop software and mobile devices aren’t used by a huge number of people, and those who are used to pirating everything they want will probably see no reason to stop, but the real opportunity lies in bringing legal, hassle-free content to people who have never been able to enjoy the full potential of their media and gadgets. There are a few other options, most notably Flipkart’s Flyte digital MP3 store and a handful of smaller players, but let’s be honest here: the main competition for Apple in India is of course piracy.

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