Jan 22, 2013, 05.40 PM | Source: Tech2.com
Samsung is a huge name when it comes to smartphones. Thanks to the success of its Galaxy S series and the legion of mid-range handsets, the Korean chaebol has
Samsung is a huge name when it comes to smartphones. Thanks to the wild success of its Galaxy S series and a legion of mid-range handsets, the Korean manufacturer has got a stranglehold on the Indian, and to a certain extent the international, Android smartphone market. How then can a company that was founded in 2008 and started out as a manufacturer of low-cost dumb or feature phones have a leg up on the Korean giant? It started in 2010, when Micromax, the other company in question, launched its first Android phone, the Andro A60. It was a modest phone by all measures and ran Android 2.1 Eclair on a 2.8-inch display and had a weird oblong design that could only please the most eccentric. At the time, Samsung’s flagship was the slick Galaxy S, which boasted top-of-the-line specifications and had the backing of the company’s huge marketing prowess. A couple of years later, Micromax is gunning hard for Samsung’s top spot in the Indian Android smartphone market. Of course, there’s still a long way to go and there’s no telling if the Gurgaon-based company will ever catch up. But if the past few days are any indication, Samsung has a good reason to be worried.
READ MORE ON Micromax, Samsung, Micromax A116 Canvas HD, Samsung Galaxy Grand, quad core processor, Mediatek MT6589, dual sim Android, Samsung Galaxy, Micromax Canvas, Digitizing India
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