Is Micromax stealing Samsung’s thunder?

Samsung is a huge name when it comes to smartphones. Thanks to the wild success of its Galaxy S series and a legion of mid-range handsets, the Korean manufacturer has got a stranglehold on the Indian, and to a certain extent the international, Android smartphone market. How then can a company that was founded in 2008 and started out as a manufacturer of low-cost dumb or feature phones have a leg up on the Korean giant? It started in 2010, when Micromax, the other company in question, launched its first Android phone, the Andro A60. It was a modest phone by all measures and ran Android 2.1 Eclair on a 2.8-inch display and had a weird oblong design that could only please the most eccentric. At the time, Samsung’s flagship was the slick Galaxy S, which boasted top-of-the-line specifications and had the backing of the company’s huge marketing prowess. A couple of years later, Micromax is gunning hard for Samsung’s top spot in the Indian Android smartphone market. Of course, there’s still a long way to go and there’s no telling if the Gurgaon-based company will ever catch up. But if the past few days are any indication, Samsung has a good reason to be worried.

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