Google reiterated its strong focus on serving Indian language speakers by announcing the launch of Hindi transliteration on Blogger, Google's web publishing service, and Google News - the news service in Hindi. Google believes that these two launches will enable the masses conversant in Hindi to have quicker and easier access to more information thus enabling creation and consumption of Indian language content.

Google's transliteration technology enables the conversion from English text to phonetically equivalent text in Indian languages. Hindi transliteration on Blogger enables users to publish content in Hindi while using English keyboards for text entry.

As an example, users can write "mera Bharat" and this feature will convert it into the corresponding Hindi script. Keeping in mind that the audience is bilingual in many cases, Google allows the users to freely switch from English to Hindi and back.

Google News in Hindi is based on Google's innovative clustering technology, gathers news stories from various Hindi news sources, and presents a ranked one page view with links to users favorite news sources in their favorite news sections.

"Google is committed to promoting the creation and consumption of content in Indian languages and we're proud to launch our first Indian language edition for Google News and Blogger. These launches will enable our Hindi-speaking users to express themselves better and access information in a language they are comfortable with, " said Centre Head, Google, Prasad Ram.