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Google, Bharti join hands for search on mobiles
Bharti Airtel and Google on Thursday announced a strategic partnership that will enable Google search on handsets for Airtel users.
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Bharti Airtel
BSE | NSE 10/02/12
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Bharti Airtel and Google on Thursday announced a strategic partnership that will enable Google search on handsets for Airtel users.
As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal.
Google will incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.
Mobile Ads are text advertisements based on search terms that are displayed along side search results on the Airtel Live mobile portal.
This will help advertisers reach targeted users with their products and services on a cost-per-click basis.
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