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Sep 14, 2017 12:30 PM IST | Source: Moneycontrol.com

Facebook is testing its standalone video chat app Bonfire

The app is intended to take down multiple video chat platform Houseparty

Facebook is testing its standalone video chat app Bonfire

Moneycontrol News 

Facebook has quietly popped out its standalone group video chat app Bonfire on Apple's App Store for Denmark.

The app, in the works since July, was rumoured to be based on other group video chat apps such as Houseparty, and according to the first looks, this is indeed the case, reports The Next Web.

The app lets you hold video chats with multiple people at once and apply Snapchat-like effects and share pictures to its linked social media platforms Instagram, Facebook and Messenger.

Once people are added to a chat, they receive a notification on Messenger. Everyone gets equal screen space and the one speaking gets a priority spot during the chat.

 

Bonfire collage

 

 

(Picture credit: Apple App Store Denmark)

The description of the app, as per The Next Web, says “Bonfire is a video chat app that lets you hang out with your best friends and meet new ones. From doing homework to catching up, Bonfire is the best app to catch up with your friends.”

It makes sense for the social media giant to venture into a multiple video sharing platform like Bonfire as it taps the video space on multiple levels by cashing in on the push towards video and secondly a deep dive into more “private” social experiences.

As per Adam Blacker of app analytics firm Apptopia, Bonfire is now only available in Denmark and has been downloaded roughly 2,000 times. He explained that the reason behind the roll-out first in Denmark could have something to do with the good user retention base in the country.

The move from Facebook poses serious trouble for Houseparty. Bonfire once launched globally, has the potential to give tough competition and take away the momentum that Houseparty currently enjoys.

A statement Facebook gave out to The Next Web, reads “We are interested in how everyone uses technology and how we can build great experiences for them. We’re running a very small test in Denmark of an app we call Bonfire. We have nothing further to share at this time.”

Considering that youngsters are a considerable chunk of Facebook’s users base, it will further add fuel to the Bonfire, literally.
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