Dawn of the social TV? Facebook rolling out 'Watch' tab for original video content
With over two billion users, Facebook's shift towards the video content could be a challenge for the television media
Facebook is rolling out its ‘Watch’ tab option for selected users that will feature original video content financed by the tech-giant.
Currently, in the testing stage the feature will be available for a limited number of users in the US says a report from MarketWatch.
The tab will become a home for all original video content that is produced by the official video partners of Facebook. The deal will be lucrative for the content providers as 55 percent of the revenue generated from ad sales will go to them, while Facebook will get 45 percent of the share.
According to Business Insider, the new tab could wipe-off a large chunk of ad revenue from the television industry.
Initially around 40 shows that include Major League Baseball, National Geographic’s “We’re Wired that Way” and Golden State Warriors’ Championship Rewind will be shown.“Watching a show doesn’t have to be passive . . . You’ll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.”, wrote Mark Zuckerberg, the CEO of Facebook.