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Apple unveils new offering - 3G iPhone 2.0
Published on Tue, Jun 10, 2008 at 16:11   |  Updated at Fri, Jun 13, 2008 at 16:06  |  Source : CNBC-TV18

Abhimanyu Radhakrishnan, CNBC-TV18

There's a new iPhone on the block and as expected it's faster, cheaper, has more features including GPS, improved battery life and push email.


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So what are the newest features?

The biggest news is that Apple's latest offering will have 3G. It will also have GPS (Global Positioning System), so you will actually be able to tell wherever in the world you are and use all these geo-location services and most importantly, massive price cuts have been introduced. USD 200, which is just about Rs 8,500 for the 8 giga byte version and USD 300 for the 16 giga byte versions, is almost 50% price cut and in India it will probably work out to more.

The other big news is that Apple is making a big push for the developer market. This version of the iPhone, like the previous one, will allow you to install third party applications that means huge number of software developers and companies can write applications for the iPhone platform, give it free for download, or charge in the ratio of 70:30.

The developer keeps 70, Apple keeps 30 for all paid downloads of applications. Last time when the iPhone’s first version was announced, for instance, an Indian company Geodesic was the first to come out with an instant messenger program for iPhone, although there was no official software developer available, this time there is so. Many Indian companies like Geodesic can aim to tap into that market.

There is also a USD 100 million fund from Apple and Kleiner Perkins for companies that do innovative work with the iPhone. So net-net, the big iPhone has been launched, but India is going to have to wait probably another five to six months.

Shiv Bakshi, Director-Mobility Research, IDC, feels the new 3G iPhone 2.0 is going to be very popular. "This is because of slashing price, and better network technology."

 

Excerpts from CNBC-TV18 Abhimanyu Radhakrishnan's exclusive with Shiv Bakshi:

 

Q: The new big thing of course is that the software platform is now open. Third party developers can build applications for it. We saw some interesting ones demonstrated today. Unlike Windows on the PC, the mobile phone hasn't had a dominating platform as such, like a separate application for Nokia, or Sony Ericsson. Do you think Apple has it to take the iPhone all the way?

 

A: Then, you will be building a separate application for Apple too. But Apple has one advantage over a lot many others as it captures the imagination. So, Apple folks create that mystique and hoopla around it, which capture mindshare. So, you will see a lot of developers flocking to it.

 

The other appealing thing is the ease of use. The user interface is so superior that there will be a lot of users who will be hooked on by the ease of use. A lot of application developers will flock to this because they know that more and more people will be using it. So, it will do very well. Will it be the sole platform? Time will tell.

 

Q: Unlike the PC world, in the mobile world you have the operator who has the bigger stranglehold over it. India is one country where Apple has to go with two-operators - Bharti and Vodafone. Why do you think that is so and what role will the operators play in countries like India and China?

 

A: Apple had signed up with Vodafone, which would have taken it to India. But then they are looking at India and saying the largest operator is Bharti. So, if you are with Vodafone and don't play Bharti, you are actually limiting your own score. It is good decision to go with both. But in some other countries there is also a regulatory demand that you cannot have this exclusive relationship. Like in Europe, you get exclusivity for a small period of time and after that you have to sort of open it up to other operators. It is a mix of reasons why they would have gone with two-operators in India.

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