It seems Apple is having a tough time retaining the iconic iPhone name trademark in several countries. After the much-talked-about tussle with Brazil’s Gradiente Electonics over the name iPhone, which ended in a judgement against Apple, the company has suffered yet another setback. This time the dispute is based in Mexico, where the country’s Supreme Court has ruled against Apple in a case against a local tech company over the "iFone" name in the country.The decision, which was reported by Wall Street Journal (paywall), is for a case that began way back in 2009, when Apple tried to register the "iPhone" trademark in Mexico. At the time, it was told by the Mexican Industrial Property Institute that the name was already being used by a telecommunications service called iFone.
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