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Oct 23, 2012, 12.00 PM IST
Apple has gone with a minimalistic approach while designing the California Theatre.
A common trend with Apple events is that it takes a lot of efforts to set up the venue. At the time of the introduction of the iPhone 5, Apple decorated the building colourfully. A closer look revealed that the decorations were Apple’s widgets stretched horizontally. With the Apple iPad mini event scheduled to take place today, the brand is expected to unveil the iPad mini along with other products. Apple has gone with a minimalistic approach while designing the California Theatre.According to a report by CNET, “Unlike its events at the Moscone Center or the Yerba Buena Center for the Arts in downtown San Francisco, the outside signage here is minimal. Apple has simply put "Apple Special Event" on the outside marquee, along with colorful posters donning the company's logo”.
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