Apple suffers embarrassing FaceID demonstration fail during iPhone X launch
The mini technical goof-up caused a temporary crash in Apple’s stock market value
Everything about the launch of the iPhone X was quite a gala affair, considering it was the Cupertino tech giant’s ten year anniversary of the iPhone.
All well, except for one little thing.
The Face ID demo which the world set its eyes to yesterday failed the first time during the launch.
When Apple’s executive Craig Federighi went on to demonstrate the iPhone X’s facial recognition technology, officially called “FaceID”, the phone initially refused to unlock.
“Unlocking it is as easy as looking at it and swiping up...” he said while waiting a few seconds. But much to his dismay, the iPhone refused to unlock despite a second attempt.
Federighi ultimately had to switch to a backup iPhone X.
The temporary slip-up even affected Apple’s stock for a while but it later recovered, as per a report in The Guardian.
Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event (Courtesy: Reuters)
The annual product showcase by the Cupertino giant in the Steve Jobs auditorium of their newly-built spaceship campus revealed the high-end iPhone X, iPhone 8, iPhone 8 Plus along with upgraded versions of Apple Watch and 4K Apple TV.
Many leaks ahead of the launch had revealed most details about the iPhone.
The iPhone X comes with striking features such as an edge-to-edge bezel-less display with a single narrow notch on top, and infrared-powered face recognition system that Apple says is “20 times more secure than the touch ID”.
The FaceID replaces the fingerprint scanner as a security mechanism on the iPhone X. FaceID will also be used to make payments and logging onto banks.
Apple also said it had worked with mask makers and makeup artists in Hollywood to help program FaceID in a way that it can recognize Fake 3D cloning attempts of a person’s face to unlock a phone, says a report from The Guardian report.Meanwhile, in that five second FaceID goof-up, Twitter already started having a field day:
That's the new $1000.00 phone? Right... pic.twitter.com/r7Oqp1zy34
— Miss New York (@rhonlirob) September 12, 2017
“Face ID is the future of how we unlock iPhones and protect sensitive information,” said Apple.Here’s bidding goodbye to the good old home button.
— Nick Dhliwayo (@flexvgod) September 12, 2017