Spending On Customer Service Buoys APAC Contact Centre Applications Mkt
Cost advantage holds the market in good stead in the price-sensitive Asia-Pacific region, finds Frost & Sullivan.
While the Asia-Pacific is still the preferred off-shore destination for contact centres, keen focus on quality customer service has attracted business from domestic enterprises across the region. Organisations have begun to leverage customer service as a key differentiator to stand out in an intensely competitive environment. This higher interest in customer services has triggered investments in the advanced contact centre features and capabilities.Click here for full story