Triumph recently launched the Bonneville Bobber in India at Rs 909,000 ex showroom Delhi. This is the fifth model in the classic-retro segment of motorcycles, taking the company's total India portfolio to 17 motorcycles.
UK based high-end motorcycles brand Triumph today launched Bonneville Bobber in India priced at Rs 9.09 lakh (ex-showroom Delhi).
Growing disposable incomes, rising consumer aspirations and influx of new brands have fueled the demand for such premium bikes which usually carry an engine of more than 200cc, which is more than double the size of India‘s traditional fuel-efficient mass mover 100cc.
"In the first half of this year, that is between April and September period, we sold about 659 units. We hope to sell around 1,300-1,400 units this year", Triumph Motorcycles Ltd., Managing Director, Vimal Sumbly told reporters after unveiling the new-generation Bonneville T100 here.
Currently, the company is mainly focusing on building a future for Royal Enfield, says Siddhartha Lal, Managing Director and CEO of Eicher Motors.
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Vikram Mohan, Managing Director of Pricol, told CNBC-TV18 that the company is targeting a 20-25 percent revenue growth in the next few years.
We are confident about the latest addition and aims to grow from niche to mainstream by showcasing products at par with the world, says Vimal Sumbly, the MD of Triumph India.
The model comes with an all-new 1200cc high torque Bonneville engine and a new chassis and suspension for refined all day riding, the company said.
"We would like to almost double our volumes by 2020. We are aiming to sell around 1,700 to 1,800 bikes by that time," Triumph Motorcycles India Managing Director Vimal Sumbly said.
Triumph India opens bookings for the new 2016 Bonneville range
The craze for bikes started in Hyderabad 2009 when Harley Davidson opened its showroom in Hyderabad and sparked off a fad where bike enthusiasts wanted to become HOGs (Harley Owners Group).
Triumph competes with brands like Harley Davidson, Ducati, Kawasaki and Suzuki in the top-end segment.
OVERDRIVE has learnt that the one model that Triumph plans to launch tomorrow is the Daytona which will allow the brand to price and position a genuine no-holds barred supersport at a more affordable price point
The company, which has set up a wholly-owned subsidiary in the country, will start delivering its bikes from January next year and aims to sell around 500 units in the first six months of the launch in the country.
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