In this episode, Storyboard talks to Deepika Warrier, VP-Nutrition Category at PepsiCo India about why they think it was the right time to launch their new product Quaker Oats+Milk. She also speaks about was it like to co-create this product with former cricketer Sachin Tendulkar.
Storyboard Editor, Anant Rangaswami speaks to David Powell, Director-Online Partner Development, YouTube about how can anyone become a star and earn a living out of YouTube.
In this episode of Storyboard, editor speaks to Lindsay Pattison, CEO, Maxus Worldwide about gender diversity at the workplace and how to make it possible in a real way.
This week on Storyboard, watch Anant Rangaswami speaking with Unny Radhakrishnan of Maxus South Asia & Karthik Nagarajan of GroupM on the sidelines of WPP Stream held at Jaipur and spoke to them about the demand for good video content, how they measure the success of their video content and the competence of Media Agencies in understanding brands
Watch the interview of Senthil Kumar, CCO at JWT India, Arun Iyer, CCO at Lowe Lintas and Sukesh Nayak, ECD at Ogilvy Mumbai to CNBC-TV18‘s Anant Rangaswami where they spoke about the way women are portrayed in advertising in India today.
Storyboard Editor Anant Rangaswami speak to Ranjivjit Singh, Chief Marketing Officer at Samsung India and Sagar Mahabaleshwarkar, Chief Creative Officer, at Cheil India about the thought that went behind Samsung Service campaign and what made it such a huge hit.
This week on storyboard, Anant Rangaswami speaks to Caspar Schlickum, CEO of Wunderman Asia Pacific on data driven and technology enabled opportunities for marketers. He also caught up with Lakshmanan Narayan, CEO & Co- founder of Unmetric and spoke to him about the social media analytics landscape and challenges faced by a marketer today
Watch accompanying videos of Storyboard, wherein Actor Ranveer Singh is talking about his new brand endorsement for Carrera.
Storyboard Editor Anant Rangaswami speaks to Sushant Dash, Regional President, Tata Global Beverages India on the launch on Jaago re 2.0; to CVL Srinivas, CEO, GroupM South Asia about their recently released GroupM AdEx Biannual Report; and on Noticeboard, watch Augen Vital Kapsel hits a bulls eye with their new commercial.
In this episode of â€˜Storyboard‘, Storyboard Editor Anant Rangaswami caught up with Jan Huckfeldt, Vice President, Global Marketing & Communications at Lenovo MBG and Motorola Mobility and discussed about the launch of the new Moto Z and Moto Z Play, their unique new features and their marketing strategy.
Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.
Shereen Bhan, Managing Editor of CNBC-TV18 catches up with Sir Martin Sorrell, CEO of WPP at the World Economic Forum held in Davos and Mark Earls, HERDmeister â€“ Author & Consultant, speaks to Storyboard‘s Editor, Anant Rangaswami about planning as a discipline, his concept of targeting the herds and the potential that India as a country holds.
Storyboard's Editor Anant Rangaswami is in conversation with Jeremy Rowe, MDâ€“South East & South Asia, Middle East at AkzoNobel Decorative Paints. Rowe spoke about their colour future study and how it's an important marketing tool.
Find how Go Cheese came up with awesome new flavours for their cheese and an exclusive look at Aegon Life Insurance's new campaign.
New Year sets in, Joseph George, Group Chairman & CEO, India and Regional President, South & Southeast Asia, Mullen Lowe Lintas Group and Kunal Jeswani, Chief Executive Officer, Ogilvy India speak to Storyboard about how the year 2017 is looking for the advertising industry and together they disclose their predictions for the year.
In this special episode, Storyboard has handpicked select celebrity interviews that caught everybody's attention. Watch accompanying videos of some of the best interviews of 2016.
Storyboard speaks to speak to Kartik Iyer, CEO, Happy Mcgarrybowen along with Mcgarrybowen's Founder and Global Chairman Gordon Bowen about Mcgarrybowen network's recent acquisition of Happy Creative Services in India. Also watch who walked away with the big awards on the Effies night.
As 2016 is coming to an end, Storyboard gets you the most interesting conversations in the year gone by. In this episode, take a look at two such chats that CNBC-TV18‘s Shibani Gharat has had with the stalwarts from the advertising and the marketing industry during the Cannes Lions Festival of Creativity last June.
On this episode of Storyboard, watch Ulf Smedberg, Country Marketing Manager of IKEA India speaking about setting up their first store in the country and the challenges faced by the brands.
Storyboard speaks to Tamara Ingram, Global CEO, JWT and Tarun Rai, CEO, JWT South Asia about the challenges that their agency faces today and how they deal with these challenges; to Nick Emery, Global CEO, Mindshare about whether his agency is changing from an agency to a consultancy and how his business is coping with the changing times.
On Storyboard this week watch two women, Shereen Daver and Bindu Sethi from J Walter Thompson, speak about the female tribe and their agency's global study on women behaviour. Also on the show R Balki talks about what he misses and does not miss about the advertising business.
In this episode, Storyboard speaks to Mainardo De Nardis, CEO of OMD Worldwide about how his agency is dealing with the complexities of advertising and media business today.
Storyboard speaks to Prashant Peres, Director Marketing (Chocolates) Mondelez India about the new & unusual campaign for Cadbury Dairy Milk; to Ivan Despi & Pauline Vicencio Despi of The Acid House about how they deal with the challenges when it comes to illustration, how they convince their clients to illustrate more.
Storyboard Editor Anant Rangaswami spoke to Chandrasekar Radhakrishnan, Senior Vice President & Head of Communications and E-Commerce at Nestle India about the new realities of brand building, the Maggie crises and building brands with purpose.