Watch Nadia Chauhan of Parle Agro on CNBC-TV18's special show Weekender where she spoke on her personal experience in the company and its future prospects.
The makers of Frooti are launching a new drink in the fizz segment called Frooti Fizz and the company aims reach a turnover of Rs 5,000 crore by 2018.
"In 2005 we launched sparkling fruit juices with Appy Fizz. We launched it originally as a niche product but over time we saw the acceptance of the product," Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan told PTI.
This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.
"We will spend about Rs 150 crore this year of which about Rs 70 crore will be on expanding our brand presence and distribution in more rural markets, while about Rs 80 crore will go towards advertising," Parle Agro's Joint MD and Chief Marketing Officer Nadia Chauhan told PTI here.
Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.
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