The makers of Frooti are launching a new drink in the fizz segment called Frooti Fizz and the company aims reach a turnover of Rs 5,000 crore by 2018.
"In 2005 we launched sparkling fruit juices with Appy Fizz. We launched it originally as a niche product but over time we saw the acceptance of the product," Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan told PTI.
Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.
Here is a look at the what this week's episode of Storyboard holds in store for you.