Global retailers find the practice restrictive and the government is looking at aligning itself with international practices to attract investment.
Government has initiated a series of steps to strengthen consumer protection mechanism and also bringing a new comprehensive legislation to address various other issues, including timely delivery of justice, Union Minister of State for Consumer Affairs C R Chaudhary said.
"Even educated consumers do not read label while purchasing food items. We get influenced by dazzling media advertisements and buy products without seeing the label. There is no awareness to check contents of the label," FSSAI Chairman Ashish Bahuguna said on Tuesday.
A lawsuit that seeks to stop McDonald's from selling Happy Meals must be dismissed because parents can always prohibit their children from eating them, the hamburger giant said in a court filing on Monday.