On Storyboard watch how Pepsico India brought together the 'Power of Two' for Qukaers in an interesting way with Radio Jockeys from two rival networks.
On Storyboard watch Sheryl Connelly, Manager, Global Consumer Trends & Futuring at Ford Motor Company speak about Ford's City of Tomorrow Symposium and how it helps them know more about the different forces that shape consumer behaviour.
On CNBC-TV18's special show Storyboard watch the interview of Rob Norman, Global Chief Digital Officer, Chairman of GroupM North America where he spoke about the road ahead for the company.
See two fascinating & disrupting stories in India - Jio & Patanjali - that's the word coming in from Rob Norman, chief digital officer at Group - M. Speaking exclusively to CNBC-TV18's Anant Rangaswami, Rob also talked about the similarities he sees in Amazon, Patanjali & Jio.
Advertising sector watchdog ASCI upheld complaints against 117 misleading advertisements in May this year, including those of Reliance Jio, Airtel, Amazon, Asian Paints, LG among others.
Watch the interview of Priya Nair, ED of HUL, Shireesh Joshi, Founder & CEO of Priism Consulting and Karthi Marshan, Sr Exec VP & Head- Group Marketing of Kotal Mahindra Bank with CNBC-TV18's Anant Rangaswami where they spoke about the importance of mobile marketing.
A Dentsu Aegis report says India is forecast to grow at 13% in 2017, while China is the second largest market in the world by share of advertising spend.
Privacy advocates have long criticised Google's practice of using email data to tailor advertising, but now the company is putting an end to the method.
On Storyboard watch an exclusive conversation with Arthur Sadoun Chairman & CEO Publicis Groupe.
This week on Storyboard, watch Vipul Prakash, Senior, Vice President- Beverage Category, PepsiCo India, talk about how diversifying their beverage portfolio became the need of the day.
"Long-term focus is to build organically and expand our network beyond big cities to look at tier III and tier IV", Nitin Sood, CFO of PVR told CNBC-TV18.
Watch the interview of Senthil Kumar, CCO at JWT India, Arun Iyer, CCO at Lowe Lintas and Sukesh Nayak, ECD at Ogilvy Mumbai to CNBC-TV18‘s Anant Rangaswami where they spoke about the way women are portrayed in advertising in India today.
Verizon Communications Inc, the No. 1 US wireless carrier, said on Tuesday it agreed to buy the core internet business of Yahoo Inc for USD 4.48 billion, about USD 350 million less than the original price.
Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.
Speaking to CNBC-TV18, Sandeep Bhatia, Head of Equity at Macquarie Securities Group, said the market would present several opportunities this year.
Advertising revenue was up 3.4 percent at Rs 955.4 crore in Q3 FY17 while subscription revenue grew 13.7 percent at Rs 593.5 crore in year-ago period.
Find how Go Cheese came up with awesome new flavours for their cheese and an exclusive look at Aegon Life Insurance's new campaign.
Increasing mobile network and affordability of internet would led to healthy growth of online video advertising this year, a report today said.
The digital distribution space was impacted in the aftermath of demonetisation and the worst hit was UFO Moviez. Speaking to CNBC-TV18, Kapil Agarwal, Joint Managing Director of the company said that amongst the the three revenue streams i.e., films, exhibitors and advertising, cash ban took a toll on the advertising stream.
As 2016 is coming to an end, Storyboard gets you the most interesting conversations in the year gone by. In this episode, take a look at two such chats that CNBC-TV18‘s Shibani Gharat has had with the stalwarts from the advertising and the marketing industry during the Cannes Lions Festival of Creativity last June.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
On Storyboard this week watch two women, Shereen Daver and Bindu Sethi from J Walter Thompson, speak about the female tribe and their agency's global study on women behaviour. Also on the show R Balki talks about what he misses and does not miss about the advertising business.
In this episode, Storyboard speaks to Mainardo De Nardis, CEO of OMD Worldwide about how his agency is dealing with the complexities of advertising and media business today.
Google Chief Executive Sundar Pichai will meet in Brussels with EU Competition Commissioner Margrethe Vestager and Guenther Oettinger, European Commissioner for Digital Economy and Society, as the final stop in a short tour of the continent, spokespeople for Google and the EU confirmed.
In this episode of Storyboard watch Tony Davidson, Global Partner of Wieden+Kennedy speaking about how advertising has changed over the years.