Sukhani told CNBC-TV18, "I see more downside in HUL. I cannot understand why anyone would buy Hindustan Unilever when he or she can buy Dabur and ITC ."
He further added, "Dabur is a green company and far better. We can see Dabur go to Rs 400. I cannot see HUL going to Rs 400. So for me it is a sell on every rise."
HUL has touched an intra day high of Rs 240.00 and an intra day low of Rs 228.45. At 13:31 hrs the share was quoting at Rs 230.40, down Rs 8.45, or 3.54%.