Sekhar told CNBC-TV18, "There is a good move in HT Media because clearly the Hindi business was expected to greatly subsidies for the losses on the new launches in the English segment plus the radio business also has turnaround to some extend, but having said that all this and more is factored into the stock price. It is already trading at around 21 times FY11 and to my mind it is quite expensive and very difficult to justify especially if you see that the media space is not very secular, so the valuation become very sacrosanct. So I would clearly advice to sell on rally."