Deven Choksey of K R Choksey Securities prefers ENIL over Mid-Day .
Choksey told CNBC-TV18, "The business mix of Mid-Day Multimedia is very promising the print and the various space in which they are operating are very promising. But what is happening in this kind of space is that you have to have the acceptability of your contents and which happens over a period of time. In this company's case the print is relatively less accepted compared to other regional plays like Daily and all. In the FM space there is still to build their particular presence though they have four more additional licenses and they are operating in three already. So one would have to wait for little bit longer time for this company to give actual results."
He further added, "I like ENIL model better than Mid-day so at any given point the clarity is much better in ENIL. So, I would like to shift over to ENIL if I had to remain in the same space."
