Neera Jain of crnindia.com feels that one should invest in Britannia Industries .
Jain told CNBC-Awaaz, "Investors should invest in Britannia Industries with a long term perspective. The stoploss for this buying would be Rs 455-460. The stock may go upto Rs 520 in long term."
The company's trailing 12-month (TTM) EPS was at Rs 12.91 per share. (Jun, 2011). The stock's price-to-earnings (P/E) ratio was 37.88. The latest book value of the company is Rs 37.78 per share. At current value, the price-to-book value of the company was 12.94. The dividend yield of the company was 1.33%.