Houseviews: Trading tips for ITC, JP Asso, Tata Steel, Bhel

ITC

Brokerage: Deutsche Bank

Rating: Buy

Target: Rs 300

Rationale: The cumulative increase in the cigarette portfolio is now almost 23% in the last one year, exceeding the excise duty hike of 21%. Aggressive price hikes point to the resilience of the market and in company's confidence to raise prices without compromising volumes.