Rajesh Jain of Pranav Securities is of the view that one can buy ITC .
Jain told CNBC-TV18, "I like FMCG purely for the potential that ITC continues to display and you have a couple of plays in Godrej , and to a lesser extent in the multinationals like Colgate , Nestle and Britannia . But for a Hindustan Lever one has to still see sustain to delivery on the table, we have seen too much of restructuring in the company for over a decade and we need to see traction in brands and businesses before we can say an equivocal buy on Hindustan Unilever."
He further added, " Hindustan Unilever continues to be a must have in several portfolios but unfortunately its never caught the fancy of momentum players and has never been able to sustain any upmove. So to that extent I would still eschew Hindustan Lever. But ITC is clearly a good buy despite the recent run up."
"In Media several segments continue to show great promise. I have being a fan of the broadcast space purely on the ground that this is an area where regulation and the regulatory systems has to open up, which will unlock both the fundamental potential of the players as well as give them the tremendous pay TV revenue, the pay TV revenue we are still not scratching anything beyond the surface. There is a huge scope for multiplier effect out there and all the players there will see tremendous gains."
"The multiplex space, which is a combination of retail plus entertainment plus real estate is likely to continue to outperform and in several players we have good asset values as well as business potential going forward. A couple of them are getting into riskier areas like direct distribution and title productions, which carry an element of risk but a very few are to factor that into the business model. The whole thing doesn't become too top-heavy and players like Adlabs or Pyramid Saimira continue to hold tremendous promise and Cinemax and Inox would be a very safe place along with Shringar ."
