Yardley gives Wipro Consumer Care a premium position

Nifty BSE | NSE 01/06/12 Are Mutual Funds betting on Nifty?

On CNBC_TV18's speical show Storyboard we focus on how Yardley will give Wipro Consumer Care a premium position. What happens when Ad wallahs become film wallahs and it's risky but Idea is convinced its a good idea.

 

On Idea's good idea: As we get closer to a full year after the November 26th terror attack that shattered many Mumbai lives and shook up the country - media is in overdrive covering the year after, from different angles. One of the only brands that's has been bold enough to link itself with the terrible tragedy albeit in a positive manner is Idea. It's Talk for India' campaign promises to give all revenues from calls on the network between 8:36 pm and 9:36 pm on November 26th to a loosely defined `Indian' Police. Is this a logical extension of the brand's social plank or is it a risk given that many people may find any brand association in poor taste and insensitive. Sweta Sriram gets reactions for CNBC-TV18.

On how Yardley will give Wipro Consumer Care a premium position: Wipro Consumer Care and Lighting part of software major Wipro bought the 200 year old toiletries brand Yardley in Asia, Australia and parts of Africa for USD 45.5 million earlier this month. In a break from the past and unlike what its done for its other international brands Wipro's planning a big pan India marketing push for Yardley. To get Vineet Agrawal's take on the consumer goods space, we talk to Vineet Agrawal, President Wipro Consumer Care. 

What happens when Ad Wallahs become Film Wallahs: You can't have missed the fact that Hindi film Kurbaan is releasing this weekend. Kareena, Saif and Karan Johar have been on overdrive promoting the film. But on Storyboard the man we are cheering for especially, is its director, Ad man -  Rensil D'silva. And as another ad man gets ready to test his story telling skills and powers of persuasion with a wider, tougher target audience, we finding out agencies that they leave behind cope with their absence. We are also cheking how heady the leap from creative director to filmmaker can be. Animesh Das has more on that for Storyboard.

 

For complete show watch videos....