Can IPL 3 deliver heady cocktail of sport & entertainment?

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Can IPL 3 deliver heady cocktail of sport & entertainment?

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Nifty BSE | NSE 01/06/12 Are Mutual Funds betting on Nifty?

The IPL returns home. Will season 3 take India's biggest media property to bigger heights?

Thanks to the DLF IPL and the News Broadcasters Association working out coverage terms acceptable to all - our coverage of Season 3 can finally begin. India's biggest and most valuable media property has opened with typical fanfare and the largest number of brand associations to date. And this year there are two more outlets for brands. In addition to the teams, Set Max and the different stadia, this time advertisers also have the option of going online - on Youtube or to the big screen, in cinema halls. Season 1 was untested and unexpected, Season 2 a muddle - because of the last minute shift to South Africa - so Season 3 - is clearly when we will get to see what this heady cocktail of sport and entertainment can really deliver. Just how high can it go? Sweta Sriram and Animesh Das report.

Small cars go into overdrive as auto sales hit an all time high:

It was a scorching February for auto companies with a little over 1 and a half lakh cars sold locally, making it 11 straight months of growth for the passenger car segment. New small car launches from GM's Beat to Volkswagon's Polo are driving buzz and interest. Sweta Sriram reports that the automobile sector may end up being one of the largest ad spenders by year end.

Rasna gets a makeover - just in time for summer :

There is a lot of news from the week- Animesh Das gets us the details - beginning with rasna which is getting a makeover .

Thirty year old soft drink major Rasna has revamped its logo and communication strategy after 7 years to cater to changing consumers. This new campaign, by Rediffusion Y&R will launch in 2 weeks.