On CNBC-TV18's special show 'The Informed Investor' over the past few weeks we have learnt about mutual funds, we have been discussing them what are they like, why should you invest in them, how should you invest in them. The other big investment category that has emerged in the last few years are the unit linked insurance plans or ULIPs as they are called. Let us today and over the next few weeks try to understand what are ULIPs. Joining me is Puneet Nanda, Executive Vice President at ICICI Prudential Life Insurance.