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Storyboard: Why food giants are biting into health snacks
- The Supreme Court verdict on 2g licenses provides a marketing opportunity
- Cautious advertisers signal slow growth for the Indian media and advertising industry
- And why food giants are biting into health snacks
122 licenses have been cancelled, and there is a June 1 deadline in place for the D-O-T to work on a new set of auctions. While regulations are still up in the air, affected players are telling customers that its business as usual and other operators are looking to build market share.
News of the week
After plenty of deliberation on both sides, the BCCI and Sahara could be settling their differences soon. Sources indicate that the BCCI may give in to Sahara's demand of a 27% reduction in IPL franchise fee, but the issue of fielding five foreign players remains a hot potato. On February 13, BCCI chairman and Srinivasan said that there can't be exceptions for anyone.
Marico has bought the personal care business of Paras Pharmaceuticals from UK consumer goods giant Reckitt Benckiser, edging out Emami . The deal, which is estimated to be worth Rs 600 to 650 crore makes Marico the owners of six brands such as Zatak Deodorant, Set Wet hair gel and Livon hair serum. The deal is likely to be completed over the next three to four months, and Marico says, the acquisition will definitely help drive future growth.
The annual pitch
Madison media advertising outlook is out this week and projections are not bullish. It sees growth at 9% in 2012 as against 8% notched up by the industry in 2011. But, media and advertising fraternity feels things could improve in the second half of the year.
