Storyboard: Cannes' muted noise, and joys of tweeting

Nifty BSE | NSE 01/06/12 Are Mutual Funds betting on Nifty?

On Storyboard this week:

Though the noise is low at the 56th Cannes Lions Festival - India is bringing home a pride of lions:

This is Storyboard's 8th year at the Cannes Lions Festival. Not surprisingly this year the excitement and noise level at the festival have been low - with agencies and marketers cutting costs, Delegate participation has been up to 40% lower and the numbers of entries that have come in are also lower than last year.

Brands take to tweeting:

Indian marketers have discovered Twitter. It's still early days for the micro-blogging site with only seven hundred thousand unique visitors, compared to Orkut's 8 million. But the number of users has been growing and is expected to cross a million by year end. So some brands have taken to tweeting, after it costs almost nothing. Sana Vishawanath finds out if it's just a fad or if tweeting is here to stay.

Tata Communications launches a multi million dollar global campaign to sell products that help cut costs:

The global economic slowdown may have stunted growth opportunities for most corporate entities, but not for Tata Communications. To keep this momentum going, this USD 2.2 billion communications company, which answered to VSNL till last year, is now shouting out to clients for the first time in 7 years. In a change from its usual 5 million dollar annual Customer relationship management expense allocation and other sporadic marketing activities, Tata Communications is now spending an additional USD 2 million on a global ad campaign -- one targeting the US, European and the Asia Pacific markets. Pritha Dasgupta finds out why

For the complete show, watch video.