CNBC-TV18's special show Lessons in Marketing Excellence has embarked on a quest. A quest to find out India's brightest and most creative marketers for which we partnered with twelve of the best business schools in India and posed real life marketing challenges to their students.
These are not just fancy case studies from any marketing textbooks but real life business challenges shared with us by twelve of the most respected and well-known brands and businesses in the country, companies such as Vodafone, Dell, Air India, Star Network and Deccan 360. Today we come to you from the idyllicsurroundings of National Institute of Industrial Engineering (NITIE) set here in Powai in Mumbai.