Flipkart story: New ideas for biz success in India

From a two member embryonic idea to a 5000 member company. The Flipkart story is not just about phenomenal success and mind numbing numbers but much more than that. It is about redefining customers' shopping experience.
 
Sachin and Binny Bansal found themselves stuck in boring tech jobs after graduating from IIT Delhi. Amazon.com, the world's largest online book retailer was the first chapter in their startup story. Inspired by Amazon they began flipkart.com in 2007. What started as an online book store with just Rs 4 lakh and 50,000 titles, today it is India's online megastore selling 17500 items everyday.

Sachin and Binny are now looking at grossing revenues of Rs 2500 crore this financial year that bear a question mark on sustainability and profitability and the kind of cash the venture will need to burn over the next few years.
 
We are at the Flipkart headquarters in Bangalore and the reason we are here is because for the last year and a half Young Turks has focused on the e-commerce market on what e-tailors are actually doing to drive sustainability and profitability. So we decided to come down to Flipkart, bring with us a bunch of startups who are just getting into the business of e-commerce to talk about the lessons learned from the Flipkart story and what the road ahead looks like.