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Cannes special: Experts brainstorm about future of brands

Published on Sat, Jul 04, 2009 at 10:40 |  Source : CNBC-TV18

Updated at Sun, Jul 05, 2009 at 15:32  

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Cannes special: Experts brainstorm about future of brands

This is Storyboard's coverage on the Cannes Lions Festivals 2009. We start this by taking a look at India's Lion haul. Indian agencies despite the tight money situation have collectively spent Rs 2 crore to have their work entered at this festival. While Cannes does offer brands and opportunity to brainstorm about the future, it is first and finally an awards function relevant primarily to agencies.


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