Q4: Ad revenues - how have they panned out in Q3 and are you seeing them improve in Q4?

A: I think there are two reasons why you are seeing the revenue profile change. One is that Awaaz is added into these results and we are seeing a lot of traction on Awaaz. It has clearly expanded the business audience phenomenally. You are seeing a new audience coming into the equity markets and I am sure all players are seeing that there are more consumers of financial instruments; therefore more consumers of financial information.

So we are seeing an audience traction there, which is now translating into revenue traction on Awaaz. CNBC-TV18 has been the flag bearer of the financial information market and that again is getting a lot of advertising traction there.

Therefore on the advertising front, we are clearly seeing new advertises come on and rates harden. So there are all the healthy signs, which is a result of a healthy growing economy and much more participation in financial markets by a lot of people.

Q5: Walk us through the kind of revenues you have seen coming in from the Internet business? What is the expectation on that front going forward in terms of its contribution to the total revenue mix?

A: On the Internet, our revenues have almost more than doubled over the last one year, which is not something extraordinary. We continue to focus on the Internet space, as we see that as a big initiative for the company. It’s extremely important for us to be in the Internet space, in the information domain as well as in the transaction domain.

Since several of our internet properties are between 2-6 months old, all the revenue kickers haven’t really started, but they are getting extremely good traction with audiences. IBNLive, which has been the portal we launched in the general news space, has now become the leading general news portal in the market. Moneycontrol, of course is a near monopoly in the financial market space. Tech2.com, a personal technology portal we launched, has fairly quickly become the number one in the market.

Therefore on the information front, our franchise continues to be as strong as our television channels are today. On the transaction front again, we have kicked off some initiatives. We have launched EasyMF.com, which sells mutual funds online. We have also announced an e-broking initiative. We will have some more announcements in the transaction spaces.

So you will clearly see a lot of activity there from us. We believe as a media company it is necessary to focus on both the Internet and mobile space and therefore, we will continue to do so.

Q6: By when will you be able to leverage all the benefits of all the properties under Web 18?

A: I think in about 24 months, you will see a fairly substantial momentum on the Internet front from all our properties. You will find television contributing quite a lot in building up those properties, plus the individual Internet properties will mature in a sense and become sizable within 18-24 months. We believe we should have substantial traction.

(Note: e-Eighteen.com, which owns moneycontrol.com, indiaearnings.com is a subsidiary of Television Eighteen).