Broking house, SSKI Securities has rated an outperformer rating on the Zee Telefilms.

SSKI Securities report on Zee Telefilms:

"As per the scheme of demerger, Zee Telefilms ceases to trade as a combined entity on 15th December. From 18th December 2006, Zee Telefilms (renamed as Zee Entertainment Enterprises Limited) will trade at price adjusted to demerger of Wire and Wireless India Limited (Siticable) and Zee News Limited. While we expect WWIL and Zee News to get listed by February 2007, demerger and listing of Dish TV (DTH business) as separate entity will happen by March 2007."

"We continue to maintain our positive bias over the business direction of Zee Telefilms – rapidly improving content, aggressive content marketing, investment on both the distribution platforms – DTH and Siticable and willingness to bleed. While we are confident of strong growth in the broadcasting operations, capitalization of distribution businesses, WWIL in particular, will hold the key to growth of distribution business. Based on sum of parts valuations, we expect Zee Telefilms to get repriced at Rs 255-275 on 18th December (post demerger). Reiterate Out performer."