Baroda Pioneer MF appoints Jaideep Bhattacharya as MD

Formerly Group President and Chief Marketing Officer at UTI Mutual Fund, Jaideep was part of the core management team, driving the overall sales and marketing strategy for the company. He joined UTI MF in 2006 and was a key member responsible for its growth over the last six years.  Prior to UTI, he was with ICICI Bank as Country Head, Products, Channels & Marketing of the SME group.

Mr. M D Mallya, Chairman & Managing Director, Bank of Baroda and a member of the  BPAMC board commented, "Baroda Pioneer MF continues to see its assets grow - over the last quarter the business saw a 31.5% increase in AUM, moving up its overall ranking from 25th place to 20th place.  With Jaideep now on board, we are confident that the AMC business which has great potential, is ideally placed to become one of the top players in the market."

Commenting on the appointment, Mr. Jack Lin, Head of Asia and Middle East, Pioneer Investments and a member of the BPAMC board said, "Earlier in the year we announced our five-year growth plan, detailing our commitment to building a strong franchise with Bank of Baroda. India is a strategic market for us and we are delighted to have someone of  Jaideep's calibre to actively build our presence here.  He has the right expertise and leadership to reach our goals."

With over 20 years of experience, Jaideep has been a leading figure in the industry. A former member of the AMFI board (2007 -2010), SEBI Mutual Fund Advisory Committee (2008-2010), Jaideep has been a key representative of the Indian asset management industry at the Asia Oceania Investment Funds Association Meetings. His proven leadership skills and strategic thinking have resulted in numerous awards and accolades: he was awarded the Marketing Personality of the year for Asia by Asia Asset Management and Youth Icon award in 2010, amongst others.