Are stricter rules for MF advertisements on anvil?

Excerpts from India Business Hour on CNBC-TV18 Watch the full show » RELATED NEWS Trading in MF units to start in 15 days: SEBI Sebi mulls shortening IPO listing time to 7 days Nifty BSE | NSE 10/02/12 Are Mutual Funds betting on Nifty?

CNBC-TV18 today launched its financial literacy initiative 'The Informed Investor' in association with the National Stock Exchange. The one-year long initiative will reach out to people across India with knoweldge that would empower them to take sound financial decisions and manage wealth.

Flagging off the programme, CB Bhave, Chairman, Securities and Exchange Board of India, said initiatives like these would always find support from the regulator. He expressed concern about Sebi having to micro manage due to conflict of interest with the industry.

"Look at the risk warning that we asked the mutual fund industry to put out. What was the response? Read the warning out as fast as you can, so that people can't hear it. So, we had to prescribe the number of seconds for which it has to be run. Then, people got even more innovative. They added a few words to that warning so that even in the given time, it can be read very fast. Now, we have come to a stage where we will have to say that your warning will have precisely these words and it will take so much time," Bhave lamented.