Marketing

Aim of marketing is to raise std of living: Philip Kotler   

10 Mar 2012, 11.14 am  |  Source: CNBC-TV18

His books are the bible for management students across the globe. Anuradha Sengupta of CNBC-TV18 catches up with Philip Kotler, professor of internati...

Ambush marketing gives Nike leg up for World Cup  

12 Jun 2010, 11.31 am  |  Source: Reuters

Nike Inc may not be a World Cup sponsor, but the athletic clothing and shoe giant is the top brand online for consumers tuned into the world's biggest...

Direct marketing gains new clout in Asia  

03 Nov 2009, 4.22 pm  |  Source: Reuters

Direct marketing gains new clout in Asia...

ICICI Venture wants more bank for its buck  

26 Oct 2009, 10.29 am  |  Source: Forbes India

Under its new chief Vishakha Mulye, ICICI Venture is learning to strike a difficult balance between building an entrepreneurial culture and also tappi...

Retaining customers a challenge for telecom brands   

03 Oct 2009, 3.38 pm  |  Source: CNBC-TV18

This week on CNBC-TV18's speical show Storyboard we have 1) The debate over advertising emergency contraceptives. 2) With Number Portability around th...