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Allied Comp plans to launch Rs 15K laptops

Published on Fri, Nov 23, 2007 at 15:50 | Source : Moneycontrol.com

Updated at Fri, Nov 23, 2007 at 17:48

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HK Patel, Managing Director , Allied Computers International

Excerpts from Bazaar on CNBC-TV18 Watch the full show »

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Allied Computers International , a Mumbai based IT hardware company, has listed at Rs 21, a premium of 75% over its offer price of Rs 12.

The company had come out with a public issue to raise at around Rs 6 crore with fixed price of Rs 12 per share (the face value of Rs 10 each).

Allied Computers offers cheaper laptops and manufactures notebook computer for Rs 19,999. The company has planned to launch compact laptop costing Rs 15,000 by mid-2008 and will open its own showrooms all over India and enter into tie-ups with supermarkets or malls and retail showroom franchisees. The company has planned to set up a manufacturing unit exclusively for laptops in Thane district and to increase production from existing 10,000 laptops to 100,000 per year.

HK Patel, Managing Director of Allied Computers International said that he is looking at launching laptops at Rs 15000 and computers below Rs 30,000. His FY08 sales target is Rs 70 crore and for FY09, it is at Rs 200 crore.

Excerpts from CNBC-TV18's exclusive interview with HK Patel:

Q: What exactly is your plan with manufacturing laptops and notebook computers, what kind of capacity are you looking at and pricing?

A: Basically we are looking at pricing below the current pricing, which we are offering at Rs 30,000. So we have just announced about a month ago that we will be launching a laptop of about Rs 15,000. This means that we will have to increase our capacity to at least ten folds of what we have today.

Q: Who do you have a technical collaboration with because this is the market which is dominated by a lot of international players and then unorganized players?

A: We, as a company are a research-based company also and we have a technical collaboration with few Tier I and Tier II manufacturers directly from China and Taiwan. We have been working with those companies for last five years and I being a technical person, I have been consulting for hardware companies since 1992.

That basically has enabled us to establish relationship with the laptop manufacturers in the Far East. Due to those reasons ,we have consistently been able to launch high tech, high performance equipments at lower prices and now we are moving into a next phase of designing our own laptop, which will fit the budget of most people in the country.

Q: Is there a market share that you hold right now that you could talk about and with these new introductions we estimate that you will do about 200 crore next year in sells, is that a doable target?

A: When I say next year, I do not mean financial year 2008. I am talking about 2009 and our targeted turnover for March-ending 2008 is about 70 crore because obviously, that year is almost ending. Now the Rs 200 crore target is for March-ending 2009 and I believe that we will easily by far exceed it; that is the minimum target we are aiming for the moment.