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By Elda Christy
Nirmala Fernandes from Goa, has been saving up for her daughter’s wedding ever since she was 15. Over a span of 10 years Nirmala has collected gold that's now worth around Rs 60,000.
This she did by buying small items of jewellery on occasions, birthdays and at Christmas. Her collection boasts of four gold bangles and other trinkets like pendants, chains and rings, and she swears by her neighbourhood goldsmith to get all her jewellery made. She tells us, “The catholic wedding ceremony is simple. So, this collection should suffice for D-day.”
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But some Indian weddings are more elaborate. Kavita Shetty’s daughter got married a few weeks back. Kavita says, “It’s important to buy huge quantities of gold in our caste. We have to meet very specific demands of adorning the bride with especially designed armlets and waistbands, gold necklaces and gold ornaments for the hair."
Kavita began saving for the occasion five years back by regularly buying small quantities of jewellery. The family spent a whopping Rs 2 lakhs just on gold jewellery.
Sounds familiar? Yes, we Indians are known to be the biggest consumers of gold. So, given that buying a lot of gold is inevitable for weddings, Moneycontrol.com tells you how to save up for that big purchase.
To buy or not to buy
First, did Nirmala do the right thing by buying small items of jewellery? Probably not, say expert. When you buy gold jewellery, out of the total price you pay, up to 30 per cent goes towards the making costs.
So, if you buy a ring worth Rs 5,000, only Rs 3,500 is the actual value of the gold. The rest goes to the goldsmith for his work. When you sell that ring later on, you can expect a maximum of Rs 3,500. When you sell, expect the buyer to charge you again for melting.
And in all probability because of the span of 20 to 25 years, the jewellery that you bought will have gone out of style, and your daughter will demand something that's more 'in' today.
Quick tips
So, what’s the next best thing? We outline smart options.
1. Buy gold coins and bars
You can buy them from prominent jewellers or banks. Ensure that you take an Assay Certification that qualifies the purity of the coin or bar. Certified Financial Planners advice that you opt for a jeweller because unlike banks, when the time comes, the jeweller will buy back your gold.
2. Gold Exchange Traded Funds (GETF)
“Now that we have GETFs in India, why not take full advantage of it,” says investment advisor Sanjay Matai.
Currently, there are four GETFs, namely, DSP-ML World Gold Fund, old Benchmark Exchange Traded Scheme, Kotak Gold ETF and UTI Gold Exchange Traded Fund. These schemes disclose the Net Asset Value (NAV) of the units regularly.
Gold ETF versus physical gold
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Holding a large quantity of physical gold will ensure that you never have a peaceful night’s sleep; you need to worry about storage and insurance.
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Physical gold always carries the risk of being impure.
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While holding physical gold can attract wealth tax, gold in demat does not.
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The only disadvantage -- you cannot wear your gold ETF at social dos and parties!
3. Invest in equity
If you are adventurous, equity is the best place to invest, for that big gold purchase for your daughter’s wedding. Matai says, “While holding gold for the long-term may give returns of 6 to 7 per cent, equity can give even better returns of 15 to 20 per cent per annum. If Nirmala had invested the amount in equity, she would have had more money to make more gold that she has, currently. ”
For financial goals that are long term in nature, an index fund could help. You can opt for a Systematic Investment Planning (SIP) to build wealth over the years and use it to purchase gold.
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Today's Special Column
with Pronab Sen
Union Ministry of Statistics and Programme Implementation , Chief Statistician and Secretary


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