Kanpur dairy gets connected, fattens its bottom line

Milk doesn't get any purer than white gold farmed and processed in the Hindi heartland.
  • Language
  • App
  • Subscriptions
  • Specials
  • Sign-In
  • Register
GeStepAhead Travelcafe
moneycontrol.com

sme special

Home » News » Features

Jan 14, 2013, 07.47 PM | Source: SME Mentor

Kanpur dairy gets connected, fattens its bottom line

Milk doesn't get any purer than white gold farmed and processed in the Hindi heartland.

Like this story, share it with millions of investors on M3

Kanpur dairy gets connected, fattens its bottom line

Milk doesn't get any purer than white gold farmed and processed in the Hindi heartland.

Post Your Comments

Share Cancel

Milk doesn’t get any purer than white gold farmed and processed in the Hindi heartland. But Tasty Dairy Specialities in Kanpur isn’t just any other dairy. And it’s not just state-of-the-art factories and asli dudh sourced locally that’s turned this dairy into a household name.

“Over the years, we have gone from processing 400 litres of milk in a 500-square yard factory to 400 litres a day,” says Managing Director Atul Mehra, who launched his company in 1992. When he opened his second factory, at Jainpur, Mehra realised that modern equipment and even a committed workforce can get an entrepreneur only so far, especially when you’re 70 km from the big city. “We didn’t even have a landline telephone connection then, so staying in touch with our customers, retailers and even our own staff was impossible.”

Mehra had turned his enterprise from a virtually home-grown dairy to one that produces a range of dairy products under the Ujjwal, Shikhar and Verifresh brands. It was time to expand and there was only one way to do it by getting connected. “We took a corporate connection from Vodafone and gave our key staff BlackBerry phones. We also acquired an Internet lease line. This opened a whole new world of communication for us. The best part is that, with connectivity, the quality of our products improved because response time to problems went down and operations were also streamlined,” says Mehra.

Once Tasty Dairy was on the communications radar, it was only a matter of time before it acquired a toll-free number. “Customer feedback is crucial to any business and thanks to our toll-free number, we began to receive five to seven calls a day from customers and 5,000 feedback calls a month from retailers.” The toll-free service also brought down communication costs significantly, which resulted in valuable cost savings.

But modern telecommunications had one more boon in store. The dairy began to track its milk trucks and tankers via GPS that was provided by Vodafone. “We source milk from distant centres and distribute our products to places as far away as Kochi. With this GPS service, we know exactly where our trucks are at any point in time,” says Mehra, who keeps a close eye on operations at his dairy.

Mehra says his company aims to cross a turnover of Rs 300 crore by the end of 2012, which is no empty boast. But this first-generation entrepreneur knows there’s more to running a successful enterprise than hard-nosed business sense. It’s all about moving with the times and a helping hand from your friendly neighbourhood telecom operator!

Ads by Google

Buy, Hold, Sell ? Hear it first on M3
Kanpur dairy gets connected, fattens its bottom line

See all

Get started using your favorite social network

or

Login using moneycontrol ID

Username
Password

Need help logging in? Reset password.

Don´t have an account? Sign Up

Get started using your favorite social network

or

Simply sign up using this short form

* mandatory

UserName*

Username should be atleast 4 character

Password*

Password should be 8 or more characters,
atleast 1 number, 1 symbol & 1 upper case letter

Alert

Your Password should contain
  • 8 or more characters
  • At least 1 number
  • At least 1 symbol
  • At least 1 upper case letter
Confirm Password*
Email
Already have an account? Login