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Feb 12, 2018 12:33 PM IST | Source: Moneycontrol.com

With slow and steady performance, box office plays a safe bet

With the fateful first Friday bringing in just Rs 10 crore to the box office, Padman didn’t seem to make the producers too rich.

Tasmayee Laha Roy @tasmayee

With Padmaavat creating so much buzz, the box office was banking on the drama to bring in some money but the week gone by just proved that the box office is now riding on a safer bet. Less drama more money has been the mantra of the box office.

However, no drama and Bollywood sounds more of a classing case of irony.  Extending support to Akshay Kumar and his new film Padman, almost everyone in B-town has been posing with a sanitary napkin in hand. The campaign made its way to a lot of social media accounts of youngsters across the country. But was all the brouhaha worth it? At least not if opening day collections at the box office are considered a parameter.

With the fateful first Friday bringing in just Rs 10 crore to the box office, Padman didn’t seem to make the producers too rich.

Theres no reason for Mrs Funnybones to lose heart though because according to Boxofficeindia, Padman is likely to show strong growth of 35-40% on the second day. “This is strong growth after a Rs 10 crore opening. The film will hit the Rs 13 crore net mark which would be good but there is a chance for Rs 14 crore if the evening shows push further and that would be a very good result,” said their initial analysis.

The growth is less than Toilet Ek Prem Katha, which showed growth of nearly 50% on Saturday but it is more than Airlift, which was around 30%. So holding on to hope the two day figures of the film will be in the Rs 23-24 crore range and then it will be about the crucial Sunday and how the families take the film.

There there. We are keeping fingers crossed for Padman.

Cut to Padmaavat. The film has had its share of drama and is now in the no nonsense mode. Padmavat is making the most of it before other films take over the box office and has made another Rs 3.5 crore pulling its grand total of collections to a whooping Rs 227.72 crore approximately! Not a bad figure at all! Not for a film that many thought wouldn’t see the light of the day.

The film that has had the best time at box office is still Tiger Zinda Hai that grossed close to Rs 80 lakhs in its seventh week and now stands at Rs 339 crore of approximate total collections. This however is the end of its run as it is now playing in very few screens. A few lakhs more and Tiger will breathe its last at box office with utmost pride.
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