Outdoor talent hunt

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Outdoor talent hunt

Recruitment ads are jumping out off newspapers and onto the roads. Firms are using hordings to bring-in resumes, reports CNBC-TV18.

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Infosys BSE | NSE 25/05/12 Are Mutual Funds betting on Infosys? Other Stocks in this news Aztecsoft | Wipro |

Recruitment ads are jumping out off newspapers and onto the roads. Firms are using hordings to bring-in resumes, reports CNBC-TV18.

Software companies have taken to the great outdoors to hunt for talent. They're calling for talent from the billboards. Aztec Software , 24/7 Customer, IBM and Convergys, they're all doing it.
 
"The challenge for the industry is talent attraction. Companies are using different methodologies to attract talent. And in our own experience, we started off with a billboard ad about 4-5 years back. It really created a lot of wave and recall," said V Chandrasekaran, CEO at Aztecsoft.

A 60-by-30 foot hoarding costs about Rs 2.5 to 3 lakh for a month. That's how much half a page in a newspaper costs. Besides you can negotiate with a billboards company if the campaign stretches beyond a month. So, many  companies book them for longer terms, especially companies that don't have top-of-mind recall.

"When people are applying for jobs and specially with parents all today. They say join Wipro or Infosys .These companies names are well known. But smaller companies have to have a recall for this to attract people and billboard is one way of doing this," said V Chandrasekaran, CEO at Aztecsoft.

By 2010 half the world's IT and BPO exports are expected to come out of India. That's about USD 60 billion. And the biggest hurdle is adequate manpower. Analysts are optimistic, but companies are not taking chances. They're putting creativity on the great outdoors in their talent hunt.