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Apr 10, 2013, 06.27 PM IST | Source: CNBC-TV18

Maruti to spearhead parent Suzuki's export strategy

Maruti will now spearhead parent Suzuki’s export strategy for key markets. Osamu Suzuki has initiated key changes in the overall group’s export strategy to strengthen and integrate Maruti with Suzuki Motor Corporation. It is part of an overall effort to synchronize Maruti’s operations with that of Suzuki Motor Corp reports Ronojoy Banerjee.

Maruti will now spearhead parent Suzuki’s export strategy for key markets. Osamu Suzuki has initiated key changes in the overall group’s export strategy to strengthen and integrate Maruti with Suzuki Motor Corporation. It is part of an overall effort to synchronize Maruti’s operations with that of Suzuki Motor Corp. CNBC-TV18's Ronojoy Banerjee reports.

According to sources, the entire export strategy for markets of Africa and the Middle East is going to be decided at the Maruti headquarters in India going forward. For that purpose, two of the senior members from international marketing team (IMT), which was earlier based out of Japan, will now be based out of India to help Maruti in the process.

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A strategy will be planned on what kind of products to introduce in these markets and more importantly on where these products will be manufactured; whether in India or in some of Suzuki’s other facilities in Thailand or Hungary. All of that will be decided in Maruti Headquarters.

It could not have come at a better time for Maruti especially when Africa has indeed become their largest export market.

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